About
Windridge Advisors
Principal-led M&A advisory for internet businesses.
The lower middle market for internet businesses is active, complex, and underserved by advisors who actually understand it. Windridge Advisors takes a limited number of engagements and works them at the principal level from start to close — with the direct deal experience that comes from years on the operating side of the table.
Windridge Advisors is led by Eric Piwowar.
Eric brings direct corporate development and M&A execution experience from inside digital media and technology companies. He led corporate development at Forbes Marketplace and System1 (NYSE: SST), where he originated and executed over $150M in acquisitions across performance media, content platforms, adtech, and digital services. He currently serves as Head of M&A at Hawke Media.
That background means every engagement starts with the perspective of someone who has been on the buy side of these transactions — sourcing, evaluating, negotiating, and closing them from inside the acquiring company.
Windridge Advisors operates within a broader platform — proprietary market intelligence and deal infrastructure that extends our sourcing reach and sector coverage beyond what a standalone boutique can offer. Learn more about Windridge →
One principal. One engagement at a time. Start to close.
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