M&A Advisory for
Internet Businesses
Buyside. Sellside. Strategic advisory. $5M–$50M.
Start a Conversation →Windridge Advisors is a sector-specialist M&A advisory firm for internet-based businesses between $5M and $50M in enterprise value. We bring operator-side experience — not a banking pedigree — to every engagement: the judgment of someone who has originated, evaluated, and closed acquisitions from inside the companies that typically sit across the table. We are principal-led, selective, and built for the part of the market that is most active and least well-covered.
Sellside Advisory
Full-process execution for founders and owners pursuing a sale. We manage positioning, buyer identification, outreach, process management, negotiation, and closing — with the perspective of someone who has been on the other side of these transactions.
Buyside Advisory
Advisory and execution support for acquirers building in the internet economy. We assist corporate development teams, PE-backed platforms, and strategic buyers with target identification, evaluation, outreach, and deal execution.
Strategic Advisory
Board-level guidance when no predetermined transaction is in play. We advise on strategic options, exit planning, market positioning, recapitalization, and partnership evaluation — providing real perspective without an agenda to force a deal.
Digital Media & Content
Publisher platforms, content businesses, performance media, creator-economy companies, and digital entertainment. We understand the economics and buyer landscape in a sector defined by rapid consolidation.
See more →Adtech & Martech
Advertising technology, marketing automation, programmatic infrastructure, attribution, measurement, and CRM platforms. The most active M&A category in the lower middle market — and the one we know most deeply.
See more →Ecommerce & D2C
Ecommerce platforms, digitally native brands, marketplace businesses, and commerce enablement technology. We advise on transactions where business model complexity demands sector-specific fluency.
See more →Software, Data & Analytics
SaaS businesses, data platforms, analytics infrastructure, and business intelligence tools — particularly those serving digital-economy verticals where we bring direct operating context.
See more →Windridge Advisors is led by Eric Piwowar.
Eric brings direct corporate development and M&A execution experience from inside digital media and technology companies. He led corporate development at Forbes Marketplace and System1 (NYSE: SST), where he originated and executed over $150M in acquisitions across performance media, content platforms, adtech, and digital services. He currently serves as Head of M&A at Hawke Media.
Every engagement is principal-led from beginning to close. There is no handoff to a junior team after the pitch.
Windridge Advisors operates within a broader platform — proprietary market intelligence and deal infrastructure that gives clients sourcing capabilities most boutique advisors cannot offer. Learn more about Windridge →
Selective. Senior. Built for the deals that matter.
Start a Conversation →